Social Media Set-Up Checklist
Establishing brand and client relationships are obvious components to helping your business thrive, but how is this translating online? Today, companies no longer have the option to forgo an online presence without running the risk of falling behind. Creating a social media strategy for your business can help you keep up with consumers where and […]
Market Smart: Get the Right Kind of Traffic with Content Marketing
We all know getting traffic to your site is important. However, not all traffic is created equal. What you want is the kind of traffic that turns visitors into leads and business opportunities. You can attract that—the right traffic—through content marketing. Content marketing has recently gained considerable attention, not to mention success, with the booming proliferation […]
8 SEO Trends to Master in 2015
1. Have an SEO Strategy Invest your time and money efficiently. Have a keyword or phrase strategy in place before you start working on on-site and off-site SEO. When you have a plan, it’s easier to get things right from the get-go instead of having to go back and optimize hours of past work. 2. […]
5 SEO Tips When Starting Your Website
Oftentimes, creating a website for your business is rooted in a certain vision you have from the get-go. You might be so wrapped up in design and content (for good reason!) that key search engine optimization strategies may be put on the back burner. However, it is so much easier to start your website off […]
Social Media’s Role in Organic Search
Long gone are the days where search engines like Google, Yahoo, and Bing! were the only tools available to help consumers search for businesses, products, and trends online. Nowadays, people also turn to social media platforms such as Facebook, Twitter, and Instagram to find what they are looking for, whether that’s news, services, or brand […]
Why Your Business Should Have a Blog
As discussed in our recent overview of good SEO practices, a blog can be a great tool in boosting your search engine rankings. Not only does it keep your website fresh, but you can really focus on expanding your keyword reach with various content. You will doubly benefit by utilizing a blog as a news source […]
What is SEO and Why Does it Matter?
If you’re trying to get your business’ website off the ground, you may have come across the term: SEO. SEO, or Search Engine Optimization, is all about increasing your site’s visibility on search engines. With increased visibility comes more traffic, which hopefully equals more sales for your business. To get the best SEO results, your […]
