4 Effective Store Locator Marketing Techniques
Having a store locator on your website is widely accepted as a common-sense practice. After all, you want to make it easy for your customers to find you. This works whether you are a business with brick and mortar locations (such as a department or hardware store) or a brand that is stocked at retail […]
New Google Ads Beta Feature: Corporate Demographic Targeting
In the old days of marketing, there were only limited channels available to connect companies with potential audiences. Marketers simply had to send their message to all these channels and just hope that the message would stick with somebody. However, with the invention of the internet and the digital revolution, marketers are facing a whole […]
Onsite Conversion Strategies: How Many Times are You Asking for the Sale?
Giving your prospects multiple ways to engage before they pull the trigger and make a purchase builds their familiarity and comfort with your business. Connection Marketing can help you develop and refine your strategies for maximum impact.
3 Ways to Beat Your Direct Competitors with AdWords
Successful online marketing is about getting your company in front of the right audience, potential clients who have a high likelihood of buying your product or service. However, no company has the playing field all to itself—while you’re trying to figure out the best way to make sure your ads are appearing most effectively, your […]
How to Run a Search Marketing Campaign for Attorneys
If you’ve spent any time running Google search marketing campaigns for attorneys, you know that it is very expensive and extremely competitive. There aren’t any silver bullets, but with these guidelines you can make sure your campaign is running as efficiently and effectively as possible.
Lead Generation Through Multi-Channel Retargeting
Driving traffic to your site isn’t enough today. With so many options available to people, it is important to get window-shoppers to actually convert. Lead forms, phone numbers and a strong sales team are crucial, but what if your site visitors exit without leaving any contact information? This is where retargeting comes in. Using a […]
Snoop Dogg and KISS – Taking Retargeting to the Next Level
If you used the exact same sales pitch for everyone that walked into your store, regardless of which product they were interested in, how many sales would you have? Our guess is that you would have a much higher rate of success if you tailored your talking points depending on the behavior and interest of […]
Do You Always Need the Top Spot on Google?
These days, an overwhelming number of consumers use the internet to find companies to do business with, so knowing how to make yourself stand out online is critical to being noticed. As a certified Google AdWords company, Connection Marketing has the experience and skills to get you noticed. We make sure your pay per click ads effectively drive business your way within your budget.
How to Turn Bad Reviews on Yelp into Positive Experiences
Whether you like it or not, Yelp can play a big part in bringing new customers into your local business. Internet-savvy consumers often seek out online reviews when deciding where to take their business, and the content of those reviews can affect their decision to give you a chance to make a first impression. If […]
5 Pinterest SEO Strategies to Boost Traffic
When you think about Pinterest, photos of clever crafts and prized recipes may come to mind… but the search engine has so much more to offer you and your business. That’s right: Pinterest is not just another social media network, it’s a visual search engine that can drive loads of valuable traffic to your website […]
