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In the old days of marketing, there were only limited channels available to connect companies with potential audiences. Marketers simply had to send their message to all these channels and just hope that the message would stick with somebody. However, with the invention of the internet and the digital revolution, marketers are facing a whole […]

Marketing is never easy. Even when you get your message in front of someone’s face, it’s impossible to know what’s that person is thinking – will they be interested enough in what you are showing them to click the link? Do they have the capability to purchase what you are selling? There are some key […]

In general, the goal of successful marketing is to promote your product or service to the audience in need of what you can provide. Connection Marketing knows that nobody wants to waste time (or money) advertising to the wrong market. However, in the realm of age-restricted products such as alcohol and tobacco, advertising to the […]

When you first create your Google ad campaign, one of the many questions you will have to answer is this: Do I choose a manual CPC (cost-per-click) strategy or do I choose an automated CPC strategy? If you have no idea how to answer that question, don’t worry! We are here to help.  Here are […]

Your brand name is a crucial component to the success of your business. Without an effective name, your brand will fail to be remembered by those who matter most: your consumers. Here are 5 things we think will help you choose the best name for your brand: You want your name to be easily recognizable When […]

A trustworthy website is an invaluable asset to your business’s success. Today, your site is the first impression any potential customer will have of your brand and you need to make it count. Here are some tips we have gathered to help you and your business give the right impression on the internet. Let Your […]

First impressions are everything, and in today’s day and age, you have an even shorter amount of time to get them right. According to a Time article written by Chartbeat CEO Tony Haile, websites and articles have about 15 seconds to capture the average reader’s attention. That is 15 seconds to make sure that potential […]

Let’s face it, getting customers to book directly at your hotel is an uphill battle in 2019. OTAs (online travel agencies) and metasearch are the name of the game, because from a consumer perspective, using them makes finding a booking easy. Customers can enter a query into one customized search engine; apply filters for location, […]

Are you looking for ways to expand your reach on Google without spending additional money? Google My Business (GMB) is an excellent resource for helping customers find you. Considering that Google dominates search engine market share, both in the US and globally, investing time into optimizing your GMB profile is a worthwhile endeavor. What Is […]

With today’s marketing, not getting involved online is equivalent to trying to race the Indy 500 on a bicycle. In order to not fall behind, you need to be engaging your customers online, consistently. With due work in competitor research, content creation, local SEO, and community outreach, you can create a plan to systematically outrank […]