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When you first create your Google ad campaign, one of the many questions you will have to answer is this: Do I choose a manual CPC (cost-per-click) strategy or do I choose an automated CPC strategy? If you have no idea how to answer that question, don’t worry! We are here to help.  Here are […]

Your brand name is a crucial component to the success of your business. Without an effective name, your brand will fail to be remembered by those who matter most: your consumers. Here are 5 things we think will help you choose the best name for your brand: You want your name to be easily recognizable When […]

A trustworthy website is an invaluable asset to your business’s success. Today, your site is the first impression any potential customer will have of your brand and you need to make it count. Here are some tips we have gathered to help you and your business give the right impression on the internet. Let Your […]

First impressions are everything, and in today’s day and age, you have an even shorter amount of time to get them right. According to a Time article written by Chartbeat CEO Tony Haile, websites and articles have about 15 seconds to capture the average reader’s attention. That is 15 seconds to make sure that potential […]

Let’s face it, getting customers to book directly at your hotel is an uphill battle in 2019. OTAs (online travel agencies) and metasearch are the name of the game, because from a consumer perspective, using them makes finding a booking easy. Customers can enter a query into one customized search engine; apply filters for location, […]

Are you looking for ways to expand your reach on Google without spending additional money? Google My Business (GMB) is an excellent resource for helping customers find you. Considering that Google dominates search engine market share, both in the US and globally, investing time into optimizing your GMB profile is a worthwhile endeavor. What Is […]

With today’s marketing, not getting involved online is equivalent to trying to race the Indy 500 on a bicycle. In order to not fall behind, you need to be engaging your customers online, consistently. With due work in competitor research, content creation, local SEO, and community outreach, you can create a plan to systematically outrank […]

If your business is entering the world of digital marketing, then welcome. It’s never too late to start, and with today’s technology, it’s easy to learn the basics and create a marketing plan. Let’s start by considering three important factors: Cost Competitors KPIs What’s your budget? Yes, the amount you spend matters, and while a […]

Successful marketing isn’t a set-it-and-forget-it proposition. To keep achieving results, you need to refresh your ads—over time, even once-effective ads will become stale, failing to attract notice. By the same token, most businesses experience fluctuations in their sales over the course of the year, depending on the season. Adjusting your advertising to anticipate these changes […]

Split testing (A/B testing) – What is it and why is it so important? Split testing, by definition, is a method of conducting controlled, randomized experiments with the goal of improving a website metric. In Marketing, split testing is important for determining which method is the most effective. Which method has proven to attract the […]