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Split testing (A/B testing) – What is it and why is it so important? Split testing, by definition, is a method of conducting controlled, randomized experiments with the goal of improving a website metric. In Marketing, split testing is important for determining which method is the most effective. Which method has proven to attract the […]

Marketing in the digital age has become a more challenging proposition. Not only do you have to attract potential customers to your business, but you also have to cope with the fact that you can’t necessarily predict when and how a prospect will convert. Consumers are used to having multiple opportunities to interact with a […]

Giving your prospects multiple ways to engage before they pull the trigger and make a purchase builds their familiarity and comfort with your business. Connection Marketing can help you develop and refine your strategies for maximum impact.

Successful online marketing is about getting your company in front of the right audience, potential clients who have a high likelihood of buying your product or service. However, no company has the playing field all to itself—while you’re trying to figure out the best way to make sure your ads are appearing most effectively, your […]

If you’ve spent any time running Google search marketing campaigns for attorneys, you know that it is very expensive and extremely competitive. There aren’t any silver bullets, but with these guidelines you can make sure your campaign is running as efficiently and effectively as possible.

Driving traffic to your site isn’t enough today. With so many options available to people, it is important to get window-shoppers to actually convert. Lead forms, phone numbers and a strong sales team are crucial, but what if your site visitors exit without leaving any contact information? This is where retargeting comes in. Using a […]

If you used the exact same sales pitch for everyone that walked into your store, regardless of which product they were interested in, how many sales would you have? Our guess is that you would have a much higher rate of success if you tailored your talking points depending on the behavior and interest of […]

These days, an overwhelming number of consumers use the internet to find companies to do business with, so knowing how to make yourself stand out online is critical to being noticed. As a certified Google AdWords company, Connection Marketing has the experience and skills to get you noticed. We make sure your pay per click ads effectively drive business your way within your budget.

Whether you like it or not, Yelp can play a big part in bringing new customers into your local business. Internet-savvy consumers often seek out online reviews when deciding where to take their business, and the content of those reviews can affect their decision to give you a chance to make a first impression. If […]

When you think about Pinterest, photos of clever crafts and prized recipes may come to mind… but the search engine has so much more to offer you and your business. That’s right: Pinterest is not just another social media network, it’s a visual search engine that can drive loads of valuable traffic to your website […]