Blog

Account-Based Marketing (ABM) is a targeted, personalized approach to B2B marketing in which a company focuses its efforts on a specific set of high-value accounts or “best-fit” customers. ABM has been shown to be a highly effective way of driving revenue and creating long-term customer relationships. One of the key benefits of ABM is that […]

You finally have some capital to get market penetration. When you’ve invested time, energy, and resources into perfecting a new product line, it’s tempting to think that all you need to do is introduce it to the world to get the orders rolling in. Unfortunately, it’s not that easy to turn even the best-thought-out products […]

In a world of proliferating social media platforms, Facebook is still a force to be reckoned with. Billions of users from a range of demographics check in there daily on desktop or mobile, making it a potentially fruitful market for an ad campaign. More crucially, Facebook gives advertisers the ability to target an audience with […]

The strength of Facebook as an advertising platform is personalization—the depth and breadth of data available about the users of the social media giant enables businesses to create marketing campaigns with a laser focus on the audience they’re trying to reach. However, the data privacy landscape is changing. Requirements like the European Union’s General Data […]

When you’re advertising your business online, your goal is to create growth—reaching new audiences and increasing sales. To do that, you need to understand your audience, what brings them to your website, and how they interact with your site once they’ve arrived. That information can help you encourage new prospects to become regular customers, and […]

Online advertising can feel like a juggling act—you want to be sure you aren’t missing an important channel, but each platform you add is another thing to keep track of.  If you’ve got a strict ad budget you need to stick to, you may feel even more overwhelmed by the responsibility of keeping up with […]

Having a store locator on your website is widely accepted as a common-sense practice. After all, you want to make it easy for your customers to find you. This works whether you are a business with brick and mortar locations (such as a department or hardware store) or a brand that is stocked at retail […]

Customer relationship marketing, or CRM, is considered to be one of the most important aspects of marketing today. This requires a business to move from a product-oriented perspective to a customer-centric focus. In other words, this is not something that can easily be done and involves a lot of strategy. Strategy for CRM is usually […]

In the old days of marketing, there were only limited channels available to connect companies with potential audiences. Marketers simply had to send their message to all these channels and just hope that the message would stick with somebody. However, with the invention of the internet and the digital revolution, marketers are facing a whole […]

Marketing is never easy. Even when you get your message in front of someone’s face, it’s impossible to know what’s that person is thinking – will they be interested enough in what you are showing them to click the link? Do they have the capability to purchase what you are selling? There are some key […]