Marcy Fitness is one of the most well-respected brands in home gym equipment and can be found in leading sports and department stores such as Dick’s Sporting Goods, Target, and Walmart. With the market changing and the buying power of online shoppers increasing, Marcy Fitness knew they needed to adapt. Marcy contracted with Connection Marketing to create a digital marketing program to sell directly to buyers while still maintaining their distributor relationships. Connection Marketing put together a content marketing, Google Shopping, and remarketing program that drove sales online to Marcy for the first time, creating a new revenue stream.
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