Cacique Mexican Cheese

Cacique Mexican Cheese

Case Study for Branding and Retail Support:

Millions of people across the globe enjoy the most authentic brand of Mexican cheese, Cacique. With the marketplace for cheeses becoming increasingly competitive, Cacique knows that being visible is vital to retail success. In a combined effort with Reason Media Marketing Group, we implemented a strategic digital marketing mix designed to maximize the reach of their ad budget and target consumer penetration to a perfect audience. The search marketing component of that mix included Google Video, remarketing, and search. Cacique Mexican cheese has experienced a growth in brand familiarity of more than 400 percent.