1. Have an SEO Strategy
Invest your time and money efficiently. Have a keyword or phrase strategy in place before you start working on on-site and off-site SEO. When you have a plan, it’s easier to get things right from the get-go instead of having to go back and optimize hours of past work.
2. High Quality Content
Google’s latest search engine algorithms focuses more and more on content, which means there is less stress on keyword saturation and more on whether or not the content is actually relevant to the keywords. You should continue to generate high-quality content that uses appropriate, relevant keywords and synonyms for those keywords, but focus more on the bigger picture than the words themselves.
3. Give Importance to Social Media
Social signals are gaining importance. Changes within the search engine algorithms have not only placed greater importance on the content, but they’ve also begun to rely more upon social signals (shares, followers, likes) to elevate results up the ladder in search ranking importance. This goes hand in hand with quality content, as it will theoretically earn more social shares, thus rising higher in the search engine results.
4. Integrated Website Security
Online security is continuing to be of great significance. If your website deals with online payments and sensitive customer information, you need to make sure you are using proper security measures to safeguard that information. For example, using security certificates and https instead of http will help your website grow in search engine rankings in 2015.
5. Mobile Friendly SEO
The mobile user experience is another important ranking factor in Google’s search engine algorithm– this year more than ever. The mobile Internet has surpassed the desktop Internet, with 60% of Google searches being done on mobile devices. Estimates say that in 2016, there will be as many as 50 billion local searches using mobile devices—don’t you want to be found in those searches?
6. Link Building and Brand Mentions
Quality link building outlets are important for search engines to interpret incoming links to your website. The content will get more of the focus, so you need to think about relevance and social popularity. Brand mentions and relevant information the source website is discussing about your website or brand might not require a hyperlink, but will still factor into SEO.
7. Visually Based SEO
High quality, original content featuring visual media elements like graphics, images, and video are becoming high performing assets for the top-ranked web pages in 2015, and this is expected to continue throughout 2016. Text with visual elements gets priority in search results over web pages with just text, and video marketing on YouTube can generate a huge amount of link and social sharing traffic for your site.
8. Hello to ROI
Say “so long” to keyword rankings, and “hello” to return on investment. The primary focus should be switching from zeroing in on keyword rankings to focusing on more important elements that would impact your ROI. If your top-ranked web page doesn’t generate conversions and sales, that top ranking doesn’t matter. You need to apply new SEO strategies that focus beyond link building and keywords, and account for how your content engages with your audience and convinces them to convert into leads or sales.
The main takeaway of these trends is to focus on quality content that engages your visitors rather than drilling down and stuffing keywords. This will foster an active audience, eager to organically share your site with others through social media or other backlinks.
For your medical SEO needs, I suggest you to look for Sapid SEO agency. As a dedicated medical SEO company, we understand the unique needs and challenges of healthcare SEO. Keeping these SEO trends in mind will also help your site grow and gain eyes as your rankings rise.
