If making a sale was as simple as asking once, nobody would need to market their goods or services. But we all know that turning a prospective buyer into a customer requires work, building trust and awareness of your business. Having multiple ways of asking for someone’s business has a higher close rate, so your website should offer different options for prospects to interact with your business to help boost your conversion rate.
Here are some popular examples:
Having relevant landing pages for whichever of these options you choose for your business is critical to making your strategy successful. If, for example, a visitor to your site clicks on a button labeled “get a brochure,” it should take them to a clutter-free page that clearly requests only the relevant information to deliver the brochure they’re interested in. You don’t want to have a call to action redirect to a generic home page, or to any page that forces a prospect to hunt around for the information or benefit that was promised. Site visitors are apt to bail out quickly if your site is confusing or if your links take them to pages that are not obviously linked to the action they wanted to take.
Giving your prospects multiple ways to engage before they pull the trigger and make a purchase builds their familiarity and comfort with your business. Connection Marketing can help you develop and refine your strategies for maximum impact, with careful analysis of what works and what doesn’t. Our expertise allows you to concentrate on the tactics that are most effective for drawing in site visitors so that when they are ready to engage, your company is their natural choice. For a free consultation, contact us at firstname.lastname@example.org or click here.
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