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04Apr
How to Rank Above Your Competition Without Them Ever Knowing

With today’s marketing, not getting involved online is equivalent to trying to race the Indy 500 on a bicycle. In order to not fall behind, you need to be engaging your customers online, consistently. With due work in competitor research, content creation, local SEO, and community outreach, you can create a plan to systematically outrank your competitors in a way that they won’t even notice.

IP Address Exclusion

When you begin to find an online marketing strategy that’s really working, guess who’s noticing? (Hint: not your customers!) That’s right, your competitors. And to praise your hard work, they will honor you by replicating your work in an attempt to achieve the exact same results. With competition for business, one strategy to curb copycats is to hide your ads from them so they won’t be able to see the latest ad copy you’re testing.

Doing some research in your Google Analytics account, you may begin to notice a few too many visits from certain IP addresses. If you know that the addresses are coming from your competitors, you might want to block them from receiving ads, which should be geared towards new leads. Here is a Google article explaining how to do this.

Geotarget Exclusion

Another option is to use geotargeting to hide your ads from competitors. To do this, first find out where your competitors are located. You can easily find their address in the footer of their website, on the contact page, or simply by doing a quick Google search.

Next, you need to change your geotargeting settings in Google Ads. By clicking on the location settings in your campaign, you can exclude your competitors’ zip codes. Although this strategy is easy to implement, there is a caveat - since you’re excluding a zip code, you might miss out on valuable traffic from potential customers. Consider your risks and rewards with this approach. You may find it worth it if you’re in a highly competitive industry.

Conclusion

Securing a top spot of Google takes time and won’t happen overnight. However, with the proper research, a marketing plan, and consistency, you will create results for yourself which will have your competitors in awe.

Creating a marketing plan tailored to the needs of your business is essential to finding and attracting the customers you can best serve. Connection Marketing can create this plan with you from the very start, followed by executing it with all the needed resources. For a free consultation, contact us at info@connectionmarketing.net or (818) 610-1092.

Competitor Research

The first thing you’ll want to do is see where your competitors stand online compared to you. There’s no need to reinvent the wheel or be creative. You can always come up with a unique strategy down the line, but initially you want to do research on what is and isn’t working online, then create a system which you can continue enhancing.

Start by searching for keywords that you want to come for. For instance, if you are a chiropractor in Pasadena, you want to search “chiropractor pasadena ca” and see what pops up on Google. You will notice that directories and websites come up.

If you notice that the first two results are from Yelp, this means that you will need to get involved more on Yelp. Doing a search on other prominent directories and making sure all of your contact info is current is important as well, but prioritize those which come up first.

While you are on these directories, take note of your most successful competitors in the area and notice what they are doing. You will find that they garner many reviews, have recent photos of their location, and the products/services they provide. These details are notes to add to your new plan to conquer the online space.

IP Address Exclusion

When you begin to find an online marketing strategy that’s really working, guess who’s noticing? (Hint: not your customers!) That’s right, your competitors. And to praise your hard work, they will honor you by replicating your work in an attempt to achieve the exact same results. With competition for business, one strategy to curb copycats is to hide your ads from them so they won’t be able to see the latest ad copy you’re testing.

Doing some research in your Google Analytics account, you may begin to notice a few too many visits from certain IP addresses. If you know that the addresses are coming from your competitors, you might want to block them from receiving ads, which should be geared towards new leads. Here is a Google article explaining how to do this.

Geotarget Exclusion

Another option is to use geotargeting to hide your ads from competitors. To do this, first find out where your competitors are located. You can easily find their address in the footer of their website, on the contact page, or simply by doing a quick Google search.

Next, you need to change your geotargeting settings in Google Ads. By clicking on the location settings in your campaign, you can exclude your competitors’ zip codes. Although this strategy is easy to implement, there is a caveat - since you’re excluding a zip code, you might miss out on valuable traffic from potential customers. Consider your risks and rewards with this approach. You may find it worth it if you’re in a highly competitive industry.

Conclusion

Securing a top spot of Google takes time and won’t happen overnight. However, with the proper research, a marketing plan, and consistency, you will create results for yourself which will have your competitors in awe.

Creating a marketing plan tailored to the needs of your business is essential to finding and attracting the customers you can best serve. Connection Marketing can create this plan with you from the very start, followed by executing it with all the needed resources. For a free consultation, contact us at info@connectionmarketing.net or (818) 610-1092.

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