Case Study for Retail Support (CPG)
popchips is one of the most revolutionary un-fried potato chips around, a trend-setter in a highly competitive snacking space. Looking to take their brand ahead of the competition with the launch of their new crazy hot popchips, popchips needed a cost-effective marketing approach to energize their current customers and gain new ones. In collaboration with digital marketing agency Reason Media Group, Connection Marketing met the challenge of making the public aware of their new variety of crazy hot popchips with its expert marketing capabilities. After identifying their budget constraints, key performance indicators, and success objectives, we used Google AdWords to implement our strategy. Targeting their competitors’ name brand products to introduce the new line, we drove thousands of new visitors to the popchips site and assisted in moving product off the shelf.
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