2008 marked the start of the worst financial crisis since the Great Depression. As one of the strictest lending periods of all time, National Bank of California (now Commercial Bank of California) needed to increase their volume of high-quality loans. To accomplish what sounded like a near impossible task, their CFO at the time sought out Connection Marketing to run a Google Ads campaign. Up for the challenge, Connection Marketing created an innovative lead generation called 5 Smart Tips, a landing page Ads-based program. Within one year, Commercial Bank of California generated $12 million in Small Business Administration loans and increased their deposits by $2 million.
Read our blog post about lead generation through multi-channel re-targeting here.
