If you’re trying to get your business’ website off the ground, you may have come across the term: SEO. SEO, or Search Engine Optimization, is all about increasing your site’s visibility on search engines. With increased visibility comes more traffic, which hopefully equals more sales for your business. To get the best SEO results, your company needs links from niche relevant websites with strong metrics. A reliable marketing services like Up digital can help get you top SEO links so that your business can rank higher on Google.
SEO should be at the top of your priority list when it comes to online marketing. According to Search Engine Journal, 75% of users don’t bother going beyond the first page of search results. Your potential clients are searching for you, but it’s up to you to get found. After all, if the biggest tree in the forest falls down, but nobody’s around to hear it, does it make a sound at all? According to indexsy, SEO provides some of the best ROI numbers and traffic, sometimes more so than direct advertising.
No matter how amazing your site may be, there are specific nuggets of information that search engines are looking for when considering your site worthy of a top spot in the results. Among the many factors that play into your ranking, some of the features search engines look for are:
Relevant Keywords
Web surfers use keywords to find the best site that matches what they are looking for. It is important to use the keywords for the searches you want to appear under on your website. Be sure to use clear keywords that align with what an average user might search. Keep in mind that search engines will be able to tell if your website is actually relevant to the keywords users are searching based not only on your content, but information it gathers from the user. Keyword stuffing, or overusing keywords purely for SEO, is also transparent and should be avoided.
Updated, Original Content
Search engines love websites that are consistently adding new content. If you haven’t updated anything in the past year, both users and search engines may regard your site as abandoned, irrelevant, and outdated. Many businesses use blogs to keep adding fresh content to their site. Be sure that you update with completely original subject matter, as engines will not feature what they consider to be duplicates of other, higher quality sites.
Easy Navigation
An essential for both SEO and general users, having a site that is easy to navigate is key to keeping users on your page and your page in the search engines. If an important conversion page takes too many clicks to get to, it’s most likely not going to be seen by the average user. Furthermore, it will be hard for the search engine’s computers to roam your site if there are too many pathways. Have a Worcester SEO specialist keep your sitemap simply structured, because user experience plays a big part in SEO.
Links
The more your website is linked to on other websites and social media, the more credible it looks to search engines. When sites that are ranked highly by search engines link to your site, some of their SEO “cred” rubs off onto you. Do not try to cheat the system by paying for links, though, as you can get penalized by Google.
Designing and promoting your website with these things in mind, you can be well on your way to achieving good SEO. If you want a customized SEO solution for your business, feel free to contact us for a consultation.
