| Features: | Google Ads (B2B or B2C) | Corporate / ABM (B2B) | Multichannel Partner (B2B) |
|---|---|---|---|
| Ad Platforms | |||
| Google (YouTube, Display, Search) | ✓ | ✓ | ✓ |
| Optional | ✓ | ✓ | |
| SendRoll (Email Retargeting) | Optional | Optional | ✓ |
| Bing | Optional | Optional | Optional |
| Meta (Facebook and Instagram) | Optional | Optional | Optional |
| TikTok | Optional | Optional | Optional |
| Hulu | Optional | Optional | Optional |
| Optional | Optional | Optional | |
| Strategy and Implementation | |||
| Competitor Anaysis | ✓ | ✓ | ✓ |
| Discovery Guide | Optional | Optional | ✓ |
| GA 4 Configuration | ✓ | ✓ | ✓ |
| Conversion Coding | ✓ | ✓ | ✓ |
| Campaign Strategy | ✓ | ✓ | ✓ |
| Keyword Selection | ✓ | ✓ | ✓ |
| Negative Keyword Selection | ✓ | ✓ | ✓ |
| Ad Creative or Guidance | ✓ | ✓ | ✓ |
| Platform Asset/Extensions | ✓ | ✓ | ✓ |
| Bid Strategy | ✓ | ✓ | ✓ |
| Call Tracking Optional | ✓ | ✓ | ✓ |
| Looker Studio Dashboard | ✓ | ✓ | ✓ |
| Email Retargeting | Optional | ✓ | ✓ |
| Management | |||
| Certified Ad Specialists | ✓ | ✓ | ✓ |
| Campaign Optimizations | ✓ | ✓ | ✓ |
| Ad & Funnel Testing | ✓ | ✓ | ✓ |
| Keywords Management | ✓ | ✓ | ✓ |
| Ad Asset Management | ✓ | ✓ | ✓ |
| Customer Match Lists | ✓ | ✓ | ✓ |
| Budget Management | ✓ | ✓ | ✓ |
| ROAS Optimizations | ✓ | ✓ | ✓ |
| Bi Weekly Check-Ins | ✓ | ✓ | ✓ |
| Weekly Marketing Meetings | Optional | ✓ | ✓ |
| Integrations | |||
| Hubspot | ✓ | ✓ | ✓ |
| SalesForce | ✓ | ✓ | ✓ |
| Pipedrive | ✓ | ✓ | ✓ |
| MailChimp | ✓ | ✓ | ✓ |
| 6Sense | ✓ | ✓ | ✓ |
| Zapier | ✓ | ✓ | ✓ |
| Custom 3rd Party Applications | Optional | Optional | Optional |
| Optics | |||
| Monthly Trend Analysis | ✓ | ✓ | ✓ |
| Looker Studio Dashboard | ✓ | ✓ | ✓ |
| Call Monitoring | ✓ | ✓ | ✓ |
| Weekly Competitor Watch List | Optional | ✓ | ✓ |
| ABM (Account Based Marketing) | |||
| Company Intent Data | Optional | ✓ | ✓ |
| Company Identity (Up to 1,000/Mo.) | Optional | ✓ | ✓ |
| Buying Teams (Up to 3,000/Mo.) | Optional | ✓ | ✓ |
| Investment | |||
| Contact Sales | Contact Sales | Contact Sales | |
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