How to Win the EDR Market with Google Ads. A Playbook for Cybersecurity CMOs
Building a great EDR platform isn’t enough — getting it in front of the right buyers is what turns product strength into market share. As ransomware payloads score 60+ detections on VirusTotal, and GitHub overflows with open-source red team tools and Mimikatz clones, the enterprise security buyer is getting more selective — and more sophisticated.
At Connection Marketing, we specialize in full-funnel Demand Generation and Account-Based Marketing (ABM) for cybersecurity companies. Our Google Ads strategies go beyond keywords — we turn your detection capabilities into pipeline and revenue, with messaging that speaks directly to security engineers, IT leaders, and procurement influencers.
From Detection to Prevention: What Buyers Really Want
Most EDR platforms lead with what they detect. But what resonates with enterprise buyers is what you prevent:
- Pre-execution blocking of ransomware with high VT scores
- Real-time detection of obfuscated GitHub payloads
- Defense against credential theft tools like Mimikatz
Campaign Example: A Google Ads landing page that showcased pre-execution blocking of a payload scoring 65/70 on VirusTotal drove a 74% increase in enterprise lead conversions.
Demand Gen That Speaks to the Buying Committee
In complex security sales, you’re not just targeting a CISO — you’re building influence across:
- Security architects comparing behavior-based detection capabilities
- SOC leads evaluating telemetry depth and response time
- IT executives looking for a faster way to contain lateral movement
Our demand gen programs mirror the structure of the enterprise buying process — using campaign segmentation and funnel-specific messaging to guide each stakeholder toward the same conclusion: your platform is built to defend against the modern threat landscape.
Address the GitHub and Red Team Tooling Surge
Enterprise security teams are tracking GitHub for the same reason attackers are — it’s where many new threats originate. Our ABM-informed messaging addresses:
- Payloads sourced or inspired by GitHub repositories
- Defense against DIY loader kits and proof-of-concept exploit scripts
- Real-time response to evolving open-source threats
We design creative and targeting strategies that connect your platform to the real-world problems security engineers are facing in their day-to-day threat modeling and incident response.
Let Payload Defense Stories Power Your Google Ads
We transform your threat defense wins into Google Ads campaigns that convert, especially around:
- Blocked ransomware with 60+ VT detections
- MITRE ATT&CK technique coverage
- Use-case demos that speak directly to SecOps pain points
And because our ABM framework integrates across search, display, and retargeting channels, we don’t just generate clicks — we generate meetings with qualified buying teams.
Retargeting with Intelligence: Closing the Loop
We connect intent signals across the funnel by:
- Retargeting enterprise accounts that visit your site
- Uploading customer match lists for campaign targeting
- Syncing Google Ads audiences with LinkedIn and Meta for full-funnel ABM nurtures
This multi-platform alignment ensures that your high-value accounts stay engaged, even across 6–9 month security buying cycles.
Ready to Activate Real Growth?
If your EDR platform is built to stop ransomware, detect payloads before execution, and shut down advanced threat tooling — but your demand generation engine isn’t reaching the teams who actually evaluate and recommend solutions — it’s time to evolve your acquisition strategy.
