Long gone are the days where search engines like Google, Yahoo, and Bing! were the only tools available to help consumers search for businesses, products, and trends online. Nowadays, people also turn to social media platforms such as Facebook, Twitter, and Instagram to find what they are looking for, whether that’s news, services, or brand information. While it doesn’t trump the power of traditional search engines, social media does play a part in making your business visible and accessible on the Internet.
Getting People to Talk About You. Social media facilitates word-of-mouth marketing without much effort on the consumer’s end. For example, when a Facebook user “likes” a new page or comments on a post, that action is often shared to their friends’ news feeds . In effect, that user is helping advertise the business they liked without going out of their way. These types of peer recommendations can get your name in front of new people and spark interest with an audience that might not have searched you before.
Getting In Front of New Audiences. One common way people search social media platforms is through hashtags. Hashtags (words following the # symbol) are searchable keywords or phrases that you can put in your status updates, tweets, or photo captions that will lead a user to a page full of other posts with that same hashtag. By utilizing them, you can leverage other people’s hashtag use and jump on trends to get your brand in front of more eyes.
More Opportunities for Search Engines. Social media profiles show up in Google results when your business’s name is searched. Just like having extra raffle tickets in the drawing bowl, each social media profile gives your company another opportunity for search impressions and, hopefully, clicks. This extra real estate can move you ahead of competitors in the top rankings.
A Chance to Improve Rankings. More visibility prompts more curiosity. As a consumer discovers you on social media, they may be inclined to search for more information about what you have to offer. Further, social signifiers such as followers, likes, and shares are starting to play a part in website rankings. Thus, promoting engagement on your social channels through Socialboosting can play a part in ranking high on Google.
Aside from being an important tool for boosting your website’s Google search ranking, social media is a great way to directly connect to your customers and community. It allows you to interact with the public easily and actively shape your public image. Most importantly, though, it is a quick and inexpensive way to engage with millions of consumers.
Connection Marketing can help you with your site’s search engine optimization and social media management. Contact us today for a consultation.
