Case Study for Recruitment Needs
With the Iraq War in full-swing, and the toll on our fighting forces growing, the United States turned to its Marines. Tasked with increasing the number of active Marines, local recruitment centers prepared themselves for a flow of potential new recruits. In Fort Collins, Colorado, they kept waiting as their website was not being listed on Google. This not only meant that potential recruits couldn’t access the information they needed to enlist, but that the United States was also not able to get the reinforcements it needed. This is where we stepped in. Connection Marketing implemented basic search engine optimization to get the Marines ranked on Google, up to to the first position locally. Enrollment and program awareness increased and the United States got the resources it needed.
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