As discussed in our recent overview of good SEO practices, a blog can be a great tool in boosting your search engine rankings.
Not only does it keep your website fresh, but you can really focus on expanding your keyword reach with various content. You will doubly benefit by utilizing a blog as a news source and publicity hub for the company. Read on to discover specific ways a blog benefits your business, and how to best utilize it. When looking for ways you can boost and help grow your business, you should read this review on the Best Employer Liability Insurance providers.
1. Capturing More Keywords
When you want your business to fall under multiple keywords in search results, you want to be sure you have content that matches up with those searches. A blog is an ideal way to create focused material that caters to these keywords. For example, you can dedicate one blog post to each of the services you offer with detailed explanations of the process. Or, you could talk about a new product line you have in stock. Whatever your business, you have many options on how you can boost your rankings for certain keywords in your blog.
2. Establishing Yourself as an Industry Leader
By sharing up-to-date news and engaging content within your industry, you can establish your business a leading force and expert source. This will give your brand credibility, and most likely earn you backlinks on other websites when people start sharing your post. We briefly spoke about the benefits of backlinks in our previous blog, so you may already know each link in from another site equals a vote to bump you higher in the search results.
3. Keeping Things Fresh
Search engines love updated content. If your website does not constantly change, adding a blog is a must so that it appears well maintained. There are a ton of abandoned sites on the internet—don’t let yours look like one of them! Search engines push down sites that haven’t been updated in a while, thinking they are outdated. Regularly writing blog posts (along with social media posts) lets people know you’re still out there and going strong.
4. Hone in on Your Audience
When your business offers several services or products, you probably keep most of your website high-level with general information. A blog post that goes into depth into several aspects of your company can turn a determined browser into a hot lead.
5. More Content = More Chances to Be Found
If more pages from your site are being indexed (captured by search engines), you have more chances of appearing as a search result under relevant keywords. Writing regular blogs will increase the probability that a searcher will end up on your website.
Keeping a blog for your business is a great addition to your website that can really help you. It will also give you content to share across social media. Get employees involved to start off, as they are the ones who probably know your company best and can contribute interesting articles.
