Case Study for Ecommerce
One of the most well-respected brands in home gym equipment, Marcy is found in leading sports and department stores such as Dick’s Sporting Goods, Target, and Walmart. Understanding the changing market and the emerging buying power of online shoppers, Marcy contracted with Connection Marketing to create a digital marketing program to sell direct while continuing to support their distributor relationships. Connection Marketing put together a content marketing, Google Shopping, and remarketing program that drove sales online to Marcy for the first time, creating a new revenue stream.
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