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Commercial Bank of California

Case Study for Lead Generation:

During the financial crisis of 2008, one of the strictest lending periods of all time, National Bank of California (now Commercial Bank of California) needed to increase their volume of high-quality loans. Their CFO at the time contracted with Connection Marketing to run an AdWords campaign to accomplish this goal. Connection Marketing created and ran an innovative lead generation strategy called 5 Smart Tips, a landing page AdWords-based program. Within one year, Commercial Bank of California generated $12 million in SBA loans and increased their deposits by $2 million.

Read our blog post about lead generation through multi-channel retargeting here.

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